Social Media Manager.
Reference: 69231£40-45k
We are currently looking for a Social Media Manager to join a highly successful womenswear brand. This is an incredible opportunity to manage all social media channels, and work with a dynamic and ever-expanding team. As Social Media Manager, you will ensure the brands social media channels are optimised for success including content planning, set-up, localisation, proactivity and reactivity.
Key Responsibilities:
- Working closely with the digital/e-commerce team to ensure brand ideas have scope on a digital platform and all elements of brand activities are fully integrated digitally and deliver for both platforms
- Monitor the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results
- Be a key stakeholder and build relationships with other stakeholders in the business for all things social, digital and media
- Monitor and track social media networks for opportunities and risk
- Liaising with internal stakeholders and external agencies to ensure efficient and timely implementation of all social media activities
- Management of allocated budgets
- Regular reporting on the effectiveness of campaigns and tactical activities utilising both qualitative and quantitative feedback
- Continually scoping new opportunities to effectively target consumers through the right media channels in order to build sales and loyalty in store traffic and sales & driving data capture in store
- Managing all social media channels (organic) working with the digital marketing manager to ensure fluid brand presence across all channels
Key Requirements:
- A marketing/ communications related degree or equivalent
- A proven marketer, experienced in building and communicating brand awareness and developing effective and measurable marketing strategies
- Previous experience in implementing a marketing strategy in a retail environment – and with a deep understanding of consumers
- Excellent written and verbal communication skills
- Possess a good understanding of new media and e-commerce and ability to fully embrace online confidently
- Strong highly developed interpersonal skills and emotional intelligence, with the ability to work effectively with both internal stakeholders and external agencies
- A strong character who can negotiate challenging situations for the best outcome for the business, and gain buy in to ideas from senior management
- An innovative and creative approach – a doer and go getter, a relentless executer, with the ability to hit the ground running