Social Media Manager – Luxury Fine Fragrance – London

The Role
We’re seeking a Group Social Media Manager to lead social strategy across multiple brands globally. This role combines creative storytelling with data-driven performance, owning organic and paid social, influencer marketing, and community engagement to drive brand growth and ROI.

Key Responsibilities

• Develop and execute social media strategies across all group brands
• Manage content calendars and oversee content creation
• Lead community management and audience engagement
• Own influencer strategy, campaigns, and creator relationships
• Manage paid social strategy and media investment with agency partners
• Track performance, analyse results, and optimise activity
• Lead and mentor social media team members
• Collaborate cross-functionally with E-commerce, Design, Brand, Sales, and Operations

 About You

• 5+ years’ experience in social media management (multi-brand or agency preferred)
• Strong knowledge of major platforms and paid social
• Proven influencer marketing experience
• Creative, analytical, and commercially minded
• Confident managing budgets, agencies, and stakeholders
• Strong knowledge of platforms including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube

 Nice to Have

• Experience with social and analytics tools
• Content creation skills (video/visual)
• Strong reporting and insight generation