SENIOR SALES ASSOCIATE – LUXURY FASHION BOUTIQUE – CENTRAL LONDON

Job Overview

We are looking for an experienced and sales-driven Senior Sales Associate to join our luxury retail environment, specialising in Ready-to-Wear and Made-to-Order services. The ideal candidate will be confident managing VICs, consistently exceeding sales targets, and supporting overall business growth. As a Senior Sales Associate, you will deliver exceptional service to a high-profile clientele while maximising revenue opportunities and upholding the highest standards of professionalism.

Key Responsibilities

Sales & Clienteling

• Drive sales and exceed targets using strong product knowledge and refined sales techniques across Ready-to-Wear and Made-to-Order.

• Provide a luxury, personalised shopping experience, offering tailored styling advice and bespoke solutions.

• Manage the complete sales cycle for new and existing clients, ensuring a seamless and elevated experience.

• Develop and implement strategies to increase sales through Made-to-Order services, product launches, and exclusive events.

• Stay informed on fashion trends and seasonal collections to provide expert recommendations.

VIC Relationship Management

• Manage and grow a dedicated VIC portfolio.

• Build and maintain long-term relationships with top clients through regular, personalised follow-ups.

• Create tailored CRM tools and clienteling strategies to track preferences, key dates, and purchasing patterns.

• Support and participate in exclusive fittings, in-store activations, and trunk shows to drive engagement and high-value sales.

Sales Leadership & Target Achievement

• Consistently exceed personal and store KPIs, demonstrating a strong commercial mindset.

• Identify and nurture new VICs and high-potential leads through exceptional relationship building.

• Act as a mentor to junior team members, supporting them in achieving their sales goals.

• As a Senior Sales Associate, contribute strategically to business development initiatives.

Store Operations & Team Collaboration

• Partner with store management to ensure sales strategies align with store goals and luxury standards.

• Support visual merchandising efforts to maintain an elevated store environment.

• Collaborate with stock and inventory teams to ensure product availability and access to new collections.

• Provide leadership during peak trading periods, managing client flows and maintaining exceptional service standards.

Key Requirements

• 3+ years of experience in luxury retail, ideally with exposure to VIC management and consistent sales overachievement.

• Strong expertise in Ready-to-Wear and Made-to-Order, with the ability to offer highly personalised solutions.

• Proven track record in surpassing individual and store-wide sales targets.

• Outstanding clienteling skills with the ability to build long-term relationships with high-net-worth clients.

• Deep knowledge of luxury fashion, tailoring, trends, and craftsmanship.

• Highly organised, proactive, and commercially minded.

• Professional, polished, and capable of representing the luxury customer experience at the level expected of a Senior Sales Associate.

• Flexibility to work weekends, evenings, and high-traffic periods.