Head of Marketing – Retail – London

About the role

We’re looking for a commercially driven, fast-paced, Retail led Head of Marketing to lead a high-impact marketing function focused on driving trading performance — not just awareness.

This is a hands-on leadership role for someone who thrives in retail, knows how to build campaigns around what the business needs to sell, and can create repeatable rhythms that deliver results week after week.

Key priorities

Marketing split

80% Product Marketing
You’ll lead a product-led marketing engine, delivering campaigns that drive:

• Range focus and category pushes

• Seasonal trading moments

• Newness and launches

• Promotions and key events

• Conversion, basket building, and revenue growth

20% Brand Marketing
You’ll ensure the brand remains consistent, credible, and trusted by customers through:

• Strong brand recognition

• Clear, confident messaging

• A consistent tone of voice across channels

What you’ll be responsible for

Commercially-led storytelling

• Build campaigns starting with what we need to sell, shift, or grow

• Translate trading priorities into clear customer messaging

• Make marketing a key driver of performance, not just a support function

Campaign delivery (end-to-end)

Own the full customer journey for product campaigns across key channels, including:

• Email campaigns (content + creative direction)

• In-store marketing (window campaigns, POS messaging)

• Press + PR moments

• Retail-led events (promotional and partner-supported)

• Multi-channel content creation with consistent messaging adapted per channel

Targeting and audience relevance

• Define clear customer segments and missions

• Match messaging to channel, intent, and customer mindset

• Ensure campaigns speak to the right people, in the right way, at the right time

Stakeholder leadership

You’ll work closely with Merchandising, Trading, and Communications to shape how marketing supports and influences key commercial decisions, including:

• What gets featured

• What gets promoted

• How products are positioned and bundled

Supplier and partner collaboration

You’ll bring strong experience working with suppliers and partners  to unlock:

• Co-funded marketing activity

• Exclusive launches

• Better creative assets and content

• Stronger in-store and digital campaigns

Transformation mindset

You’ll help move the business toward a more product-led, performance-driven marketing engine, including:

• Building scalable processes

• Creating repeatable campaign rhythms

• Improving speed, clarity, and execution

What “good” looks like

We’re looking for a senior marketer who brings:

• Strong commercial instinct and sharp ideas

• Credible leadership presence

• A focus on ROI, performance measurement, and impact

• Ability to spot opportunities and act fast

• Comfort operating in a fast-paced retail environment

• A practical, delivery-focused “roll your sleeves up” mindset

• Proven stability and longevity in previous roles (builds, improves, stays)

Why join us?

• A highly commercial role with real influence on trading performance

• Opportunity to shape a product-led marketing engine

• Strong cross-functional leadership and supplier partnerships

• Fast pace, high ownership, visible results