Head of E-commerce / Fashion / London

Our clients is a  British heritage fashion brand,  known for their timeless style, are  now seeking a Head of E-commerce to lead their digital retail strategy and elevate our online presence. This is a pivotal leadership role for someone passionate about combining tradition with innovation.

The Role

As Head of E-commerce, you will own the full digital customer experience — from site performance and merchandising to conversion optimization and digital revenue growth. You will report to the Managing Director and work cross-functionally with marketing, logistics, creative, and retail teams to ensure the online experience reflects the heritage and quality of our brand.

Key Responsibilities

E-commerce Strategy: Develop and execute the online trading strategy to drive sales, conversion, AOV, and customer lifetime value

Platform Management: Oversee the day-to-day management of the e-commerce platform (Magento or Shopify), ensuring optimal performance, uptime, and user experience

Site UX & Merchandising: Own the customer journey — from homepage to checkout — ensuring intuitive navigation, engaging content, and data-led merchandising

Data & Insights: Analyse web performance metrics (traffic, sales, bounce rate, etc.) to identify opportunities for growth and optimisation