Assistant Store Manager – Premium Jewellery Retail-Central London

The Role:
An exciting opportunity for a results-driven and passionate Assistant Store Manager to join a fast-paced, customer-focused jewellery store in the heart of London. You will play a key role in supporting the Store Manager to drive the store and team forward, creating a collaborative, engaging, and service-led culture centred around exceptional customer experiences. This is an ideal opportunity for an ambitious Assistant Store Manager eager to grow their career in a premium retail environment.

Key Responsibilities:

Customer Service & Shopfloor:

• Act as a brand ambassador, providing styling advice, product education, and an authentic, personalised service.

• Deliver an exceptional customer experience from store entry through to purchase and follow-up.

• Build and nurture relationships with new and repeat customers, both in-store and through post-visit communication.

• Maintain expert product knowledge, ensuring it is consistently communicated to customers and the store team.

• Reflect the brand’s core values and culture in all interactions and behaviours.

• Identify creative ways to surprise and delight customers, exceeding expectations.

• Ensure the shop floor consistently reflects brand and visual merchandising standards.

• Handle customer feedback and complaints efficiently and professionally, escalating to the Store Manager when necessary.

• Create seamless interactions between customers and in-store technology.

Team Management:

• Lead and inspire the store team in the Store Manager’s absence, ensuring smooth daily operations and effective communication with head office and senior retail leadership.

• Support the Store Manager in motivating the team to achieve store KPIs and targets.

• Contribute to team development by assisting with onboarding, conducting regular product and service training, and facilitating performance reviews.

• Assist with the recruitment and selection process for new team members.

• Address day-to-day team matters such as punctuality, grooming standards, and performance expectations, with guidance from the Store Manager as required.

• Set a positive example by consistently following company policies and ensuring team compliance.

Operations:

• Support stock management processes including deliveries, stock takes, audits, and inventory control.

• Help analyse store performance and suggest actions to achieve business objectives.

• Ensure seamless opening and closing of the store, following all operational procedures.

Key Requirements:

• Proven Assistant Store Manager or management experience (minimum 1 year) within a fast-paced, premium retail, hospitality, or customer-facing environment.

• Sales-driven, goal-oriented, and motivated by achieving results.

• Experienced in leading, training, and motivating high-performing retail teams.

• Strong interpersonal and communication skills with a professional, customer-centric approach.

• Able to gather and share customer feedback and insights to improve service and sales strategies.

• Proactive, approachable, and passionate about delivering outstanding service.

• Skilled in tailoring service to meet individual customer needs in an inclusive, welcoming environment.

• Comfortable with digital technology and multi-channel customer interaction tools.

• Positive attitude, ability to multitask, and work effectively in a busy environment.

• A genuine passion for jewellery, premium retail, and delivering memorable customer experiences.

If you are an ambitious Assistant Store Manager ready to take your next step in a dynamic, customer-focused environment — we would love to hear from you.