Top Beauty Trends for 2024: From 90s Revival to Custom Skincare
Beauty trends in 2024 are a blend of nostalgic throwbacks, tech-driven innovations, and sustainable practices. Whether you love bold looks or minimalist routines, this year’s trends are all about personalisation and individuality.
- 90’s Nostalgia: The Comeback
The 90’s are back in full swing, with bold lips, grunge eyeliner, and natural brows making a statement. Brands like Huda Beauty are leading this revival also being able to keep it simple with neutral tones and matte finishes for a modern twist.
- Personalised Skincare
Why stick to generic products when you can have skincare tailored to your needs? Personalised skincare is the future of self-care.
- Sustainable Beauty
Sustainability is at the heart of beauty in 2024. From refillable packaging to vegan formulas, eco-conscious brands like Glow Recipe are responding to the growing demand for ethical beauty, with refillable pods and more.
- Soft-Focus
For those who prefer a more natural look, the soft-focus trend offers flushed cheeks, dewy skin, and subtle lips. It’s all about looking effortlessly fresh