In Pictures: London at Christmastime
FashionUnited has been on a tour of London to find the most Christmassy spots, from Selfridges “Rocks Christmas” theme with Rock Santa to Harvey Nichols’ windows celebrating the new Mary Poppins Returns movie, while Harrods famous Knightsbridge store has been turned into an emporium of wonder and magic.
Selfridges Rocks Christmas
Luxury department store Selfridges has gone for a high energy rock ’n’ roll theme for its 2018 Christmas theme, centred around the idea of “freedom, exuberance, living for today, and having a rocking time to the accompaniment of a great soundtrack,” which includes showing a very different side of Santa, as Father Christmas has been given a rock and roll twist.
Harrods Emporium of Wonder and Magic
“From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas.”
Harvey Nichols Goes for Glamour
“Our 2018 Christmas windows are all about the exciting festivities that take place during the season; celebrations, parties and catching up with friends,” said Janet Wardley, head of visual display at Harvey Nichols in a statement. “This inspired us to create a luxurious display of dazzling metallic colours, lights and shapes, filled with hero gifting ideas – helping our customer get into the Christmas spirit!”
Victoria Beckham: When Harry Met Victoria
Commenting on the takeover, Victoria Beckham said in a statement: “I wanted to have fun this season, and really play with my store space. It has been so important to me, since opening in 2014, that I use the environment to experiment and partner with others – whether this is by bringing in installations, displaying works of art that I admire or by creating something really special for my customer to enjoy – like we have done with Harry’s this festive season.”
Images: courtesy of Selfridges, Harrods, Harvey Nichols, Victoria Beckham, and by Danielle Wightman-Stone
More details on the Christmas displays on the original article.