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Back to Blog January 6, 2016

Dolce & Gabbana Launches Abaya Collection

 

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Dolce & Gabbana, known for its super stylish and unbelievably classy form fitting dresses, worn by A-List Celebrities from around the globe, is taking its brand to a more demure style, by launching a line of abayas and hijabs.

The Italian label this week launched its first collection (keeping their signature bold and colourful prints) aimed at its Muslim consumers on Style.com Arabia.

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Whilst the collection comes in neutral hues – lux black and sandy beige, some bear prints of Dolce & Gabbana Italian heritage, including flowers, fruits, polkadots, constructed in delicate silk as they did in the label’s Spring-Summer 2016 runway collection.

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This might be the first for Dolce & Gabbana, however, other luxury labels and high street brands such as Net-A-Porter, H&M and Uniqlo have made moves to target the Muslim market by creating Ramadan collections, as the religious celebration gains recognition as a time of increased retail activity for Muslim consumers.

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