RIVER ISLAND Launches Plus Size Range
RIVER ISLAND have announced that they will be launching their new range called RI PLUS, set to debut in early March 2016.
The plus size range will be staying true to River Island’s core main fashion styles in sizes 18 to 24 and will be priced between £6 – £80.
The collection will comprise pieces from all areas of the brand’s collection – from party and workwear to core basics and denim and will be accessible to consumers in their top stores, as well as online.
Josie Roscop, who is River Island Marketing Director, told Vogue UK:
“We’re excited about giving great fashion to more women, we feel this is the right time for the brand to expand our size range offering…..Ultimately, it’s about fashion and being inclusive”
The model who will be fronting the new RI Plus campaign is Candice Huffine, who was the first pluz-size model to appear in the Pirelli calendar and on the cover of Italian Vogue.
Huffine who is set to make high-street history has said of the campaign:
“The fact that River Island is extending their sizing while staying true their brand is perfection…It’s clear that they have thought about a curvy woman’s body and designed accordingly, while giving her exactly what can be found on the high street at any other size. A plus-size collection doesn’t need to be made totally different, it just needs to be made to fit.”
Making this move, will definitely put a stamp on River Island as a high- street brand which embraces all woman and other competitors are likely to follow suit very soon. River Island are changing the face of the high-street……..We wonder what’s next after this??? Maternity?
See some of our favourite pictures of Candice Huffine below
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