Pure London SS15

You may still be enjoying the summer of 2014, but the fashion world is already 2 steps ahead of you, as 1000 fashion brands across womenswear, young fashion, footwear & acecessories congregated at London’s Kensington Olympia, to unveil their key pieces for SS15 at this season’s Pure London. CVUK were lucky enough to attend and we already have the key trends for you straight from the catwalks…

WOMENSWEAR CATWALK

Showcasing an inspirational line-up of womenswear, the catwalk show identified top key trends for SS15. Check out our favourite looks in the photos below…which ones are you excited to try out?

Sport Luxe

Way Out West

Poolside Tailoring

Material Lab

Life in Patterns

Whiteout

SPIRIT CATWALK

A personal CVUK favourite, the Spirit Catwalk presents the latest designs from a mix of stylish labels aimed at a trend-led audience. Featuring fresh, innovative designers such as Neon Rose, Dead Lovers, Forever Unique and even our lovely client The Pretty Dress Company – we snapped our best looks which you can see below:

What are your favourite looks for SS15? Let us know in the comments below and watch out for our report from next year’s Pure London! #cvukblogged