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Back to Blog August 6, 2014

Pure London SS15

You may still be enjoying the summer of 2014, but the fashion world is already 2 steps ahead of you, as 1000 fashion brands across womenswear, young fashion, footwear & acecessories congregated at London’s Kensington Olympia, to unveil their key pieces for SS15 at this season’s Pure London. CVUK were lucky enough to attend and we already have the key trends for you straight from the catwalks…

WOMENSWEAR CATWALK

Showcasing an inspirational line-up of womenswear, the catwalk show identified top key trends for SS15. Check out our favourite looks in the photos below…which ones are you excited to try out?

Sport Luxe

Photo 05-08-2014 11 03 21

Way Out West

Photo 05-08-2014 11 05 55 (1)

Poolside Tailoring

Photo 05-08-2014 11 08 24

Material Lab

Photo 05-08-2014 11 10 19

Life in Patterns

Photo 05-08-2014 11 13 31 Photo 05-08-2014 11 13 25 Photo 05-08-2014 11 11 44 Photo 05-08-2014 11 13 48

Whiteout

Photo 05-08-2014 11 15 19

Photo 05-08-2014 11 16 21

SPIRIT CATWALK

A personal CVUK favourite, the Spirit Catwalk presents the latest designs from a mix of stylish labels aimed at a trend-led audience. Featuring fresh, innovative designers such as Neon Rose, Dead Lovers, Forever Unique and even our lovely client The Pretty Dress Company – we snapped our best looks which you can see below:

Photo 05-08-2014 12 02 38 Photo 05-08-2014 12 07 55 Photo 05-08-2014 12 08 56 Photo 05-08-2014 12 10 00 Photo 05-08-2014 12 13 26 Photo 05-08-2014 12 18 18 Photo 05-08-2014 12 13 51 Photo 05-08-2014 12 16 16 (1) Photo 05-08-2014 12 14 58What are your favourite looks for SS15? Let us know in the comments below and watch out for our report from next year’s Pure London! #cvukblogged

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