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Back to Blog February 18, 2014

Pure London 2014

This time last week, CVUK were lucky enough to attend Pure London, one of the UK’s largest and most influential buying events, bringing together over 1000+ brands across womenswear, young fashion, footwear, accessories, as well as inspiring seminars and catwalk shows – all under one roof at the Kensington Olympia exhibition centre.


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This year, Pure had 5 exhibiting areas showcasing the upcoming trends for this AW14: Agenda, Allure, Aspire, Spirit, Accessories and Footwear.





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Embellishments, nudes and sequins seen at Forever Unique’s eveningwear



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A beautiful thick winter faux fur coat. Fur was everywhere at Pure this year including everything from hats, headbands, gloves, scarves and coats, so get ready for some cosy fur this A/W!

Accessories and Footwear


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Tartan takes on a new twist with these edgy printed tights



The Spirit catwalk was definitely a personal favourite at this year’s Pure London. See some highlights below:

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Pure Catwalk

The womenswear catwalk is the key attraction at Pure London – showcasing this year’s AW14 trends on the runway.

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Key Trends for this AW 14

Explore the three key trends for this AW14 from Pure


Think tonal greys and denim blues contrasted with rich oxblood and crimson

Heavy duty fabrics, skinny trousers, sheer panelling, metal exposed zips

Structured waisted silhouettes, exaggerated crops, unfinished edges, folds and pleating


Think Thai orange, vivid green and cobalt contrasted with burgundy and ebony black

Dramatic maxi dresses, midi skater skirts, metallic coatings, 3D texture, embellishment

Hooded parker, cosy knitwear


Think ultraviolet, blood orange, electric blue and pink alongside black

Floral prints, bright colours, luminous sheers, patchwork fabrics

Luxe sports tailoring

Funnel necks, folds, pleats, colour blocking, graphic patterns

Watch our for the next Pure this August for the S/S15 trends! What is your favourite key AW trend this year?

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