“Imagination is the mother of originality; we encourage imagination in every way possible.” 
– Harry Gordon Selfridge

Based on inspiring words by Harry Gordon Selfridge himself, the iconic department store  have launched their very own innovative campaign – The Festival of Imagination, created to encourage people to explore the power of their own imagination.

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Over at The Imagine Shop on the ground floor, you will find a range of pioneering products at the forefront of modern technology and design. From everything to 3D Printers, a virtual watch store, GPS shoes and the most expensive ever item sold at Selfridges:  a yacht shoppable via augmented reality at a whopping £300 million.

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With our offices located directly opposite Selfridges itself, we had to pay them a visit to see for ourselves what they had to offer. And we weren’t disappointed. Below are a few of our faves:

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Transparent Speakers

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Shoes with built in GPS technology

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Mind Wave – headset designed to measure brain wave signals

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The virtual watch store

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The most expensive item Selfridges has ever sold

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Electric Bike

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Light Shades

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This Ping Pong table will set you back at £20,000

As well as The Imagine Shop, Selfridges have also put together a programme of inspiring, exclusive lectures, events and workshops to celebrate the Festival of Imagination. From everything to talks made by world-renowned poets, to how you can help build a city out of crystals, see the full list of events by clicking on the link below:

http://style.selfridges.com/whats-on/festival-of-imagination-london?cm_re=FOILandingPage-_-Imaginarium-_-DiscoverTheSpace