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Back to Blog October 28, 2009

Join the Jimmy Choo queue…

H&M never cease to amaze by means of their collaborations with top fashion designers.  So far the high street brand has managed a total of seven successful marriages with high end designers including collections from Stella McCartney (2005), Roberto Cavalli (2007) and Viktor & Rolfe (2006) to name drop a few, all of which have achieved total sell out success.  

Here at CVUK we can barely contain our excitement about the new collaboration with luxury brand Jimmy Choo, set to go on sale on November 14.  This is H&M’s first collection from a shoe designer, Tamara Mellon, Founder and President of Jimmy Choo is said to be privileged to be among the designers previously connected with H&M.  Now we can strut in style alongside the likes of SJP, Blanchett and Swank at a fraction of the price.  Normally retailing from upwards of £235, you will soon be able to own a pair of Jimmy Choos for a meagre £50. 

In addition to the coveted shoes, the collaborative line will also feature more than 40 pieces including clothing, handbags and jewellery.  Not stopping at this, the collection will offer a range for men including leather jackets, knitwear and highly detailed footwear.  So maybe you can convince your loved one to join you early in the queue, well as long as he is an aficionado of animal print, studs and crystals on his shoes.  A preview of both the male and female collections will be available for browsing on the H&M website on October 29.

It is H&M’s consistent innovation and coveted designer lines that have helped enabled the company to retain a strong foothold in high street fashion retail always offering the consumer what they want, high quality style at affordable prices.  Of course, let’s not forget that with cut-price design comes a mass of attention, hoards of eager shoppers will most likely form long queues in the very early hours of the morning and stock won’t last long!  Who will ever forget the Stella McCartney stampede or the Roberto Cavalli rampage?  So wrap up warm and we’ll see you there, bright and early!  But beware; self defence classes might not be such a bad idea for the Jimmy Choo queue!

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